photos of them
on your camera roll

A parent lifting their laughing child into the air.
A toddler mid-stride outdoors.
A newborn asleep.
A young child smiling at the camera.

Finally, a proper home for them.

The baby book didn't stand a chance.

No blank pages, no pressure. Share as much or as little as you like — LO turns it into daily memories, slideshows, and a story of their life you'll love to revisit and share.

Our Story

Hi, I'm Allison Harvey.

Mum of two in London. By day, Head of Creative Strategy at Marks & Spencer; by night — which really means after bedtime and on the train — I've spent the last several months building LO.

It started somewhere a lot of parents have been: thousands of photos of my girls, and almost nothing about who they actually are. I bought the baby book. I filled in roughly four pages.

I kept wishing for a place to capture the good stuff, more easily: the made-up words. The three-week umbrella obsession. The book read for the 847th time. The quirks you swear you'll never forget — and somehow do.

So I built the thing I wished existed. The thing that never feels like homework. A quick photo upload while nap-trapped, a voice note on the school run, the birthday letter written on the sofa.

We'll record it all for you — then turn it into memories, slideshows and a story that feels like them.

Welcome to the fam.

— Allison

Allison's two daughters at a doorway.
Allison with her daughter.
Allison with her baby by a window.

Privacy

But first, privacy.

We know it's always the most important thing. So your photos live on your device — never on our servers.

Nothing you make is ever sold, shown to advertisers, or used to train AI — ours or anyone's.

And everything LO holds comes from you, which means you can change or delete any of it, whenever you like.

Read the full policy

  • On your device.

    We never store your photos.

  • Never sold.

    Not to advertisers. Not to anyone.

  • Yours to delete.

    Any time, for any reason.